Rebranding case study in the 3rd Sector

University of Central Lancashire will host a CIM event on 08 March featuring Iain Pearson, Executive Director at Age Concern, who will deliver a presentation to illustrate how the non-profit considers marketing and public relations as crucial ingredients to its future success.

Iain has lead responsibility for public relations and marketing and has worked at the charity for six years. During his time Iain has secured over £8.6 million pounds of funding through a range of successful tenders, grants and collaborations.  His presentation will look at Marketing and the third sector, Age Concerns’ brand challenges, the re-brand process and its digital transformation.

The event, sponsored by The Candidate, is titled ‘Rebranding and relaunching Age Concern’ and is open to CIM members and non-members.

For more information or to book go to or call +44 (0)1628 427340 during office hours.

Images: Rebranding and relaunching Age Concern