Sandon Global are an advanced manufacturing SME located in Runcorn North West England. Founded in 2004 they design and manufacture ceramic coated anilox rollers for the international flexographic print industry. The brief was to develop a 5 year strategic marketing plan designed to deliver the business growth objectives set out by the senior management team. A 3 month project ensued capturing a full situation analysis covering industry trends and opportunities across the globe and matching them to the internal strengths and capabilities of the business. Following a strategic review which included a fresh brand identity yet to be rolled out, and concluded with a detailed Integrated Marketing Communication Plan. The project was delivered as an Associate of the Manufacturing Technology Centre and I am thrilled to be invited to continue working on the implementation of the agreed strategies.
Client comment from Richard Millington, Sales Director, Sandon Global
“I am not over stating the case when I say that Stephen Lloyd at VCG has completely changed the way that Sandon Global as an SME not only approaches Marketing but also how we as a Management team view Marketing.
Marketing for us was something woolly that cost a lot of money and did not offer the ROI that we believed it should. Steve has taken us on a journey posing questions and creating research documents that have challenged the way that we focus on the commercial side of our business. Strategic marketing campaigns have been followed up with the hard yards necessary by sales. This joined up approach is the link that was lacking between Marketing and Sales within our company and this will remain the commercial blueprint as our company continues to grow in the future.
Steve drives a hard bargain with suppliers and has saved us a considerable amount when purchasing advertising and marketing collateral. This business savvy has been pivotal in getting the most from our suppliers during our re-brand and investment in a new website currently in development. Steve does not settle on second best and is prepared to have tough conversations if the standard he expects are not met.”