Market Research Services
Market Research and Marketing Research should not be confused.
Typically market research is done at Macro level and gathers sector or industry research on:
- Market Trends
- Technology advancements and innovation
- Market Size
- Competitor Landscape
- PESTLE Factors
Collated through desk research and industry reports.
Marketing Research UK is typically gathered through focus groups, surveys, questionnaires and interviews in order to understand your customers Awareness, Perceived Knowledge, Attitude, Behaviour towards your brand, product and or service.
If you want to know more about your customers, competitors or prospects then you’ve come to the right place. Quantitative and Qualitative techniques can be deployed to gather the data your business needs to understand prospects and customers awareness, perceived knowledge, behaviour and attitude towards your product or brand.
The use of marketing research techniques for proposition or product testing is underestimated. We can offer innovative and unique ways to trial your ideas in your chosen markets including viral marketing, online forums and blogs.
Contact us with a brief outline of your current marketing conundrum or research requirement and after an informal discussion we will produce a research proposal including our recommended approach and research techniques to deliver the intelligence your business needs.
Interpretation of the brief: This initial stage will capture and confirm our understanding of your business, its challenges, target audience and past experience all in the context of the brief.
Define the problem: This section will detail the key aims and objectives of the research project, any key statistics and recommendations on how to measure success.
The proposal: The most appropriate research techniques will be selected from a comprehensive list of tools including; street surveys, online surveys, focus groups, desk research, sampling, telephone or face to face interviews and postal questionnaires.
Conclusion: What does all this mean to your campaign? How will it affect messages, positioning, media, segmentation and targeting strategy? After all we believe strongly that understanding how your customers and prospects know, believe, perceive and behave in your chosen market.
Contact us today to discuss the process in more detail