International marketing workshop at Northern Conference

CIM has today announced details of their sixth Explore workshop for the Northern Conference, to be held in Durham on Tuesday 15 May.

The CIM Northern Conference is now in its eighth year and offers exceptional learning and networking opportunities.  This years’ theme is ‘Marketing horizons’, and will be looking at current marketing best practice and what is around the corner.  There will be two keynotes, a choice of nine workshops and it will once again be hosted by Andy Crane.

The workshops will be streamed into three: Explore, for those with little marketing experience; Evolve, for practicing marketers; and Excel, for those who are more senior, with three workshops for each stream available.

Diane Earles, Network Manager for CIM, said “We are very pleased to welcome a group of excellent speakers, brought together by our CIM North West Ambassador for Manufacturing, Stephen Lloyd, to deliver a session on international marketing.”  Stephen who will host the workshop is to be joined by Richard Gay from nesma, who will talk about the theory of international marketing, John Bignall, an entrepreneur who will share his experiences of launching a product overseas, Simon Crosby from the Department for International Trade (DiT) and Mark Sutherberry from the Manufacturing Technology Centre, who will provide hints and tips for exporting.  The session will conclude with an opportunity for the audience to quiz the experts.

For more information or to book go to http://regions.cim.co.uk/events or call +44 (0)1628 427340 during office hours and follow #cimnorthernconf

Image: Northern Conference