Student projects have delivered engaging and creative solutions for clients including Blyk and Warrington Primary Care Trust who set a brief to research and develop a marketing concept to counter the current attitudes of 16-24 year olds towards alcohol consumption, the link to their behaviour, and the risks associated with sexually transmitted infections (STI’s). The students were taken through the full marketing research process and conducted street surveys amongst the target audience under the guidance of Visiting Lecturer Stephen Lloyd.
Programme Leader David Rutherford commented; “Stephen has demonstrated the ability to explain and to engage students in the essential aspects of developing an appropriate brand narrative has been a major factor in the success of the BA Advertising programme at the University of Chester.”
“Stephen was great to work with at the University of Chester. His extensive and detailed knowledge and understanding, of market research and current industry techniques in advertising and marketing, enabled him to become a valuable member of the team. He was always very supportive and encouraging of the students, who appreciated having an industry expert on hand.” added Senior Lecturer Kate Sillitoe.